Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Lily Leeds.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

COOKIES

Here is a list of cookies we use. We provide this so you can choose whether to opt out of them:

  • _session_id, unique token, sessional – Allows Shopify to store information about your session (referrer, landing page, etc.).
  • _shopify_visit, no data held, persistent for 30 minutes from the last visit – Used by our website provider’s internal stats tracker to record the number of visits.
  • _shopify_uniq, no data held, expires at midnight (relative to the visitor) the next day – Counts the number of visits to the store by a single customer.
  • cart, unique token, persistent for 2 weeks – Stores information about the contents of your shopping cart.
  • _secure_session_id, unique token, sessional
  • storefront_digest, unique token, indefinite – If the store has a password, this is used to determine if the current visitor has access.

Other technologies used include:

  • Log Files – These track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels – These are electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect to:

  • Fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
  • Communicate with you.
  • Screen our orders for potential fraud or risk.
  • When in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.

We use the Device Information we collect to help us screen for potential risks and fraud (in particular, your IP address) and generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s ("NAI") educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the following links:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/.

YOUR RIGHTS

If you are a UK resident, you have the right to:

  • Access the personal information we hold about you.
  • Request that your personal information be corrected, updated, or deleted.

If you would like to exercise this right, please contact us using the details provided below.

Additionally, if you are a UK resident, we process your information to fulfil contracts we might have with you (for example, if you place an order through the Site) or otherwise to pursue our legitimate business interests listed above.

Please note that your information may be transferred outside of the United Kingdom, including to Canada and the United States.

CHANGES

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us via email at:

📩 service@lilyleedsbrand.com